Ökocímke a fenntartható desztináció szolgálatában
– az osztrák ökocímke desztinációspecifikus jellemzőinek bemutatása
Ecolabel in the service of sustainable destinations – presentation of the destination-specific features of the Austrian Ecolabel
| LETÖLTÉS | DOI: 10.59809/Comitatus.2024.34-251.117 |
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Szerző: Steinbachné Hajmásy Gyöngyi, adjunktus, Pannon Egyetem Veszprém, Gazdaságtudományi Kar, Üzleti tudományok Intézete, Turizmus Intézeti Tanszék, hajmasy.gyongyi@gtk.uni-pannon.hu, ORCID: 0009-0005-8728-7757 Kulcsszavak: fenntarthatóság | fenntartható desztináció | turisztikai indikátorok JEL kód: Q01, Z32 |
Author: Gyöngyi Steinbachné Hajmásy, Senior Lecturer, University of Pannonia Veszprém, Faculty of Business and Economics, Institute of Business Studies, Department of Tourism, hajmasy.gyongyi@gtk.uni-pannon.hu, ORCID: 0009-0005-8728-7757 Keywords: sustainability | sustainable destination | tourism indicators JEL code: Q01, Z32 |
Absztrakt: A fenntarthatóság egyre nagyobb szerepet játszik a turisztikai desztinációk életében. Egyes turisztikai szervezetek különféle indikátorrendszert dolgoztak ki, hogy ezáltal támogassák a desztinációkat a fenntarthatóság felé vezető úton. A fenntartható turizmus különféle indikátorainak ugyanis fontos szerepe van a fenntarthatóság útján tett lépések nyomon követésében és ellenőrzésében. A fenntartható turizmus mutatói széles körben használhatók a tervezési és döntéshozatali folyamatokban és segítik a desztinációkat a fenntarthatóság terén tett erőfeszítéseik értékelésében. A turisztikai szervezetek által kidolgozott eszközrendszerek mellett megjelennek az egyes országok által kidolgozott nemzeti tanúsítványok is. Ezek egyike az osztrák ökocímke, mely az ausztriai turisztikai vállalkozások mellett a desztinációkat is segíti a fenntarthatóság terén.
A tanulmány célja, hogy bemutassa az osztrák ökocímke desztinációspecifikus tényezőit, kiemelve azokat az indikátorokat, melyek a hazai desztinációk fenntartható törekvéseit is elősegíthetik. A kutatás az osztrák ökocímke kritériumaira (menedzsment, társadalom-gazdaság, környezet- és klímavédelem, biodiverzitás, természet- és tájvédelem, mobilitás és kultúra) támaszkodva egy jól strukturált kritériumrendszert mutat be, melynek segítségével átfogóan értékelhetők egy desztináció fenntarthatósági törekvései.
Abstract: Sustainability has gained significant importance in case of tourist destinations. Se-
veral tourism organizations have established a set of indicators to support destinations on the way to becoming sustainable. These sustainable tourism indicators play important role in monitoring and evaluating the different sustainable initiatives. The various indicators can be widely used in planning and decision-making processes and support destinations to assess their sustainability efforts. Besides the tools developed by tourism organizations, national governments and tourism offices have also established their own certifications. One of these certifications is the Austrian EcoLabel which guides not only tourism businesses, but also destinations to promote sustainability.
The aim of this study is to present the destination-specific elements of the Austrian EcoLabel, highlighting indicators that can also promote sustainable initiatives of domestic destinations. Based on the Austrian Ecolabel standards (management, socio-economics, environment and climate protection, biodiversity, nature and landscape conservation, mobility and culture), the research presents a well-structured set of criteria for a comprehensive assessment of a destination’s sustainability efforts.
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