A hazai szállodák ESG-központú vizsgálata
ESG-Focused Analysis of Hungarian Hotels
| LETÖLTÉS | DOI: 10.59809/Comitatus.2025.35-254.39 |
|
Szerző: Steinbachné Hajmásy Gyöngyi, adjunktus, Pannon Egyetem Veszprém, Gazdaságtudományi Kar, Üzleti tudományok Intézete, Turizmus Intézeti Tanszék, hajmasy.gyongyi@gtk.uni-pannon.hu, ORCID: 0009-0005-8728-7757 Kulcsszavak: ESG | fenntarthatóság | szállodaipar JEL kód: M00, Q01, Z32 |
Author: Gyöngyi Steinbachné Hajmásy, Senior Lecturer, University of Pannonia Veszprém, Faculty of Business and Economics, Institute of Business Studies, Department of Tourism, hajmasy.gyongyi@gtk.uni-pannon.hu, ORCiD: 0009-0005-8728-7757 Keywords: ESG | sustainability | hotel industry JEL code: M00, Q01, Z32 |
Absztrakt: A tanulmány célja a hazai felsőkategóriás szállodák közép- és felsővezetőinek ESG-vel kapcsolatos tudásának feltérképezése, valamint annak vizsgálata, hogy milyen mértékben alakítottak ki fenntarthatósági politikát. Az ESG (Environmental, Social, Governance) alapú működés jelentősége egyre nagyobb figyelmet kap a szállodaszektorban, tekintettel az ágazat magas erőforrásigényére, valamint környezeti és társadalmi hatásaira.
A kutatás kérdőíves felmérés segítségével vizsgálja a hazai négy- és ötcsillagos szállodák közép- és felsővezetőinek ismeretét, illetve véleményét. Az eredmények azt mutatják, hogy a vezetők többsége tisztában van az ESG alapelveivel, ugyanakkor az ismeretek gyakorlati alkalmazásában hiányosságok mutatkoznak. A legfőbb kihívást az új jogszabályoknak való megfelelés és az energetikai átállás jelenti, és úgy vélik, e területeken lesz szükségük az ESG-ismeretek bővítésére is. A kutatás rávilágít arra is, hogy a vezetők szerint az ESG-tudás bővítésének legjobb módja a képzések és a gyakorlati tapasztalatok megosztása. Az ESG alkalmazás legfőbb motivációjának pedig a márka hírnevének erősítését tartják.
Abstract:
The aim of the study is to explore the ESG (Environmental, Social, Governance) knowledge of middle and senior managers in upscale hotels in Hungary and to examine the extent to which they have developed sustainability policies. The importance of ESG-based operations is gaining increasing attention in the hotel sector due to the industry’s significant resource demands and environmental and social impacts.
The research employs a questionnaire survey to gather insights from middle and senior managers of four- and five-star hotels in Hungary regarding their ESG knowledge and perceptions. The findings indicate that the majority of managers are familiar with ESG principles, but there are notable gaps in the practical implementation of this knowledge.
The primary challenges identified are compliance with new regulations and the transition to sustainable energy, with managers acknowledging the need to enhance their ESG knowledge in these areas. The study also reveals that managers consider training and the exchange of practical experiences to be the most effective methods for increasing ESG expertise. Furthermore, the primary motivation for adopting ESG practices is perceived to be the improvement of brand reputation.
IRODALOMJEGYZÉK
Agyeiwaah, Elisabeth – McKercher, Bob – Suntikul, Wantanee: Identifying core indicators of sustainable tourism: A path forward?, Tourism Management Perspectives, 2017/24, 26–33. https://doi.org/10.1016/j.tmp.2017.07.005
Back, Ki-Joon: ESG for the hospitality and tourism research: essential demanded research area for all, Tourism Management, 2024/105, 104954. https://doi.org/10.1016/j.tourman.2024.104954
Benavides-Velasco, Carlos A. – Quintana-García, Cristina – Marchante-Lara, Macarena: Total qua-
lity management, corporate social responsibility and performance in the hotel industry, International Journal of Hospitality Management, 2014/41, 77–87. https://doi.org/10.1016/j.ijhm.2014.05.003
Berezan, Orie – Raab, Carola – Yoo, Michelle – Love, Curtis: Sustainable hotel practices and nationality: The impact on guest satisfaction and guest intention to return, International Journal of Hospitality Management, 2013,34, 227–233. http://dx.doi.org/10.1016/j.ijhm.2013.03.010
Carroll, Archie B.: Carroll’s pyramid of CSR: taking another look, International Journal of Corporate Social Responsibility, 2016/3. https://doi.org/10.1186/s40991-016-0004-6
Chen, Simin – Song, Yu – Gao, Peng: Environmental, social, and governance (ESG) performance and financial outcomes: Analyzing the impact of ESG on financial performance, Journal of Environmental Management, 2023, 345, 118829. https://doi.org/10.1016/j.jenvman.2023.118829
Choi, HwanSuk Chris – Sirakaya, Ercan: Sustainability indicators for managing community tourism, Tourism Management, 2006/6, 1274–1289. https://doi.org/10.1016/j.tourman.2005.05.018
Farrukh, Muhammad – Rafiq, Muhammad – Karatape, Osman M. – Raza, Ali: Unleashing the Pygmalion’s nudge: The roles of leadership styles and leader expectations in driving employees’ pro-environmental behaviors, International Journal of Hospitality Management, 2025/124, 103999. https://doi.org/10.1016/j.ijhm.2024.103999
Finn, Mick – Elliott-White, Martin – Walton, Mike: Tourism&Leisure Research Methods, Data collection, analysis and interpretation, Pearson Education, 2000.
Formádi, Katalin – Kővári, Edit – Banász, Zsuzsanna: Úton a fenntarthatóság felé?, Négy Európa Kulturális Főváros ifjúságának környezeti attitűdje, Turisztikai és Vidékfejlesztési Tanulmányok, 2024/1, 40–61. https://doi.org/10.15170/TVT.2024.09.01.03
Gyurácz-Németh, Petra – Hiezl, Kitti – Németh, Marietta – Búr, Renáta: A fenntarthatóság gyakorlati működésének összefüggései a magyar szálloda szektorban, Turisztikai és Vidékfejlesztési Tanulmányok, 2021/2, 25–37.
He, Yueying – Qi, Rui – So, Kevin Kam Fung – Li, Yangen: Which ESG dimensions matter in the hotel industry?, Evidence from the cost of debt, International Journal of Hospitality Management, 2024, 122, 103866. https://doi.org/10.1016/j.ijhm.2024.103866
Hwang, Da Hyun – Song, Hyoung Ju – Lee, Seoki – Kang, Kyung Ho: The moderating role of national economic development on the relationship between ESG and firm performance in the global hospitality industry, International Journal of Hospitality Management, 2024/120, 103788. https://doi.org/10.1016/j.ijhm.2024.103788
Kim, Hyelin Lina – Rhou, Yinyoung – Uysal, Muzaffer – Kwon, Nakyung: An examination of the links between corporate social responsibility (CSR) and its internal consequences, International Journal of Hospitality Management, 2017/61, 26–34. https://doi.org/10.1016/j.ijhm.2016.10.011
Kucukusta, Deniz – Mak, Amy – Chan, Xavier: Corporate social responsibility practices in four and five-star hotels: Perspectives from Hong Kong visitors, International Journal of Hospitality Management, 2013/34, 19–30. https://doi.org/10.1016/j.ijhm.2013.01.010
Kupi Marcell – Szemerédi Eszter: A magyarok környezettudatos utazással kapcsolatos attitűdjének és egyes magatartásformáinak vizsgálata a Covid-19 járvány tükrében, Turisztikai és Vidékfejlesztési Tanulmányok, 2022/2, 49–71. https://doi.org/10.15170/TVT.2022.07.02.04.
Lee, Seoki – Yeon, Jihwan – Song, Hyoung J.: Current status and future perspective of the link of corporate social responsibility–corporate financial performance in the tourism and hospitality industry, Tourism Economics, 2022/7, 1703–1735. https://doi.org/10.1177/13548166221140505
Legendre, Tiffany S. – Ding, Anni – Back, Ki-Joon: A bibliometric analysis of the hospitality and tourism environmental, social, and governance (ESG) literature, Journal of Hospitality and Tourism Management, 2024/58, 309–321. https://doi.org/10.1016/j.jhtm.2024.01.003
Lochman, Josef – Vágner, Jiŕì: The Impact On Environmental Sustainability Of Catering Facilities For Tourists, Folia Geographica, 2022/1, 5–26.
Lozano-Oyola, Macarena – Blancas, Francisco Javier – González, Mercedes – Caballero, Rafael: Sustainable tourism indicators as planning tools in cultural destinations, Ecological Indicators, 2012/18, 659–675. https://doi.org/10.1016/j.ecolind.2012.01.014
Martínez, Jesús Barrena – Fernández, Macarena López – Fernández, Pedro Miguel Romero: Corporate social responsibility: Evolution through institutional and stakeholder perspectives, European Journal of Management and Business Economics, 2016/25, 8–14. https://doi.org/10.1016/j.redee.2015.11.002
Piwowar-Sulej, Katarzyna – Iqbal, Qaisar: Leadership styles and sustainable performance: A systematic literature review, Journal of Cleaner Production, 2023/382, 134600. https://doi.org/10.1016/j.jclepro.2022.134600
Putzer, Petra – Posza, Alexandra: Goodbye CSR? - Environmental, Social and Governance (ESG) Factors in Tourism, in: Polona, Šprajc – Damjan, Maletič – Nataša, Petrović – Iztok, Podbregar – Andrej, Škraba – Daniel, Tomić – Anja, Žnidaršič (eds.): 43rd International Conference on Organizational Science Development Green and Digital Transition – Challenge or Opportunity Maribor, Szlovénia, University of Maribor Press 1, 2024a 130, 805–817. https://doi.org/10.18690/um.fov.3.2024.58
Putzer, Petra – Posza, Alexandra: Transition from CSR to ESG in Tourism – A Bibliometric Analysis, Organizacija, 2024b/3, 249–259. https://doi.org/10.2478/orga-2024-0018
Rabiul, Md Karim – Yean, Tan Fee: Leadership styles, motivating language, and work engagement: An empirical investigation of the hotel industry, International Journal of Hospitality Management, 2021/92, 102712. https://doi.org/10.1016/j.ijhm.2020.102712
Sandstrom, Jennifer K. – Reynolds, Dennis E.: Leading a successful hotel: A look at the general manager’s ability to utilize multiple leadership styles, International Journal of Hospitality Management, 2020/89, 102399. https://doi.org/10.1016/j.ijhm.2019.102399
Shaikh, Imlak: Environmental, social, and governance (ESG) practice and firm performance: an international evidence, Journal of Business Economics and Management, 2022/1, 218–237. https://doi.org/10.3846/jbem.2022.16202
Steinbachné, Hajmásy, Gyöngyi: A dolgozói elégedettség vizsgálata a belső CSR tevékenységek tükrében a Balaton régió négy- és ötcsillagos szállodáinak bevonásával, Doktori értekezés, 2020.
Sun, Qiang – Li, Yannan – Hong, Ahreum: Integrating ESG into Corporate Strategy: Unveiling the Moderating Effect of Digital Transformation on Green Innovation through Employee Insights, Systems, 2024/12, 148. https://doi.org/10.3390/systems12050148
Tarmuji, Indarawati – Maelah, Ruhanita – Tarmuji, Nor Habiba: The Impact of Environmental, Social and Governance Practices (ESG) on Economic Performance: Evidence from ESG Score, International Journal of Trade, Economics and Finance, 2016/3, 67–74. https://doi.org/10.18178/ijtef.2016.7.3.501
Zahari, A. Indarawati – Said, Jamaliah – Muhamad, Nurisyal – Ramly, Suhaily Mohd: Ethical culture and leadership for sustainability and governance in public sector organisations within the ESG framework, Journal of Open Innovation: Technology, Market, and Complexity 10, 2024, 100219. https://doi.org/10.1016/j.joitmc.2024.100219
Zheng, Yuheng – Gao, Yixing (L.) – Thomas, Nicholas: Enhancing tourism and hospitality organizations’ ESG via transformational leadership and employee pro-environmental behavior: The effect of organizational culture, International Journal of Hospitality Management, 2025/124, 103970. https://doi.org/10.1016/j.ijhm.2024.103970
INTERNETES FORRÁSOK
Accor Planet21 koncepció. Elérhető: https://accorhotelscomms.com/newsletter/luxe/2019/issue_02/spotlight-pdfs/Accor-Planet21.pdf (Letöltés ideje: 2025.08.10.)
Marriott International Serve 360 program. Elérhető: https://serve360.marriott.com/ (Letöltés ideje: 2025.08.10.)
Hilton „Travel with Purpose” program. Elérhető: https://travelwithpurpose.hilton.com/ (Letöltés ideje: 2025.08.10.)